Case Study: DMD Skin Sciences achieves PHP 900,000 in referral sales with ReferralCandy

DMD Skin Sciences Using Referrals to Build a New Brand in The Crowded Skincare Market

DMD Skin Sciences, a skincare brand founded by dermatologist Dr. Mike Dellariarte, needed a way to launch online and grow in a highly competitive market after the pandemic disrupted its clinic-based plans. The company wanted to turn existing word-of-mouth buzz into a scalable program and chose ReferralCandy to help manage and measure referrals.

Using ReferralCandy, DMD Skin Sciences launched a simple referral program with customer rewards and automated post-purchase emails. In six months, the brand generated PHP 900,000 (about US$18,000) in referral sales, with referrals making up 3% of all transactions, and saw more than 3,600 social media posts shared about the program.

DMD Skin Sciences

Ena Quitain

Chief Operating Officer