Case Study: Powder City achieves $10K+ monthly sales and a hands-free referral program with ReferralCandy

Customer Referral Software For Health Supplements

Powder City, an online retailer of powdered health supplements, relied heavily on word‑of‑mouth in a competitive market but needed a way to scale referrals without adding operational overhead. With a small team, owner Nathan Smeltzer wanted an easy, automated referral program to turn loyal customers into repeat promoters.

They implemented ReferralCandy to give customers personal referral links, offer referred friends 10% off and reward advocates with 6% cash, while automating tracking and payouts. The hands‑off system saved time, surfaced top influencers for targeted rewards, and drove significant revenue—generating at least $10k in a month—while helping strengthen Powder City’s brand.

Powder City

Nathan Smeltzer

Owner