Case Study: Magical Butter expands reach and drives new sales with ReferralCandy

A Refer-A-Friend Program For Cannabis Products

Magical Butter, a prominent brand in the legal cannabis market with over 320,000 Facebook likes, needed a scalable way to harness the tight-knit cannabis community’s word-of-mouth and influencer activity beyond SEO and PPC. Their challenge was turning enthusiastic customers and forum influencers into measurable, repeat referrers who could drive new sales.

They implemented ReferralCandy’s refer-a-friend program—simple email signup, personalized share links, and a $25-off/$25-reward incentive—plus an analytics dashboard to track referrers and campaign performance. The program made it easy for fans and “super advocates” to spread the product, driving new customers and sales the company likely wouldn’t have captured otherwise and helping Magical Butter expand its market share.

Magical Butter

Chris Whitener

Sales Manager