Case Study: Iconic Health Clubs achieves 150+ new sales and 1,000+ qualified leads with Referral Rock

Iconic Health Clubs - Customer Case Study

Iconic Health Clubs, a premium gym operator focused on member experience, faced a costly, time-consuming referral process that relied on spreadsheets, direct mail and bulk printing, and struggled to track referrals across a multi-step sales funnel (free trial to paid membership). To simplify and scale referrals they partnered with Referral Rock to deploy a digital referral program integrated with Mailchimp and designed for easy member use.

Referral Rock built a viral, social-sharing referral program and automated sign-ups via Mailchimp One Click Access so Iconic could manage referrals in one system without spreadsheets or mailings. Within four months the Referral Rock solution generated over 150 new sales, captured more than 1,000 qualified leads and drove an additional 4,500 website views, while enabling future automation with bulk import and loyalty integration.

Iconic Health Clubs

Ciara Lefroy

Director of Sales and Marketing