Case Study: Grover achieves an automated, high-conversion referral program with Referral Rock

How Grover Automated Their Referral Program With Minimal Technical Resources

Grover, a B2C ecommerce company that rents high-end electronics, needed a way to capture and scale the referrals that already drove much of its business but didn’t have the engineering time to build a program in-house. They engaged Referral Rock to provide an automated Customer Referral Program that could be launched quickly and integrated into Grover’s site and customer touch points.

Referral Rock delivered ready-to-use templates, out-of-the-box integrations and customer success support to embed the referral program into Grover’s website, login area and emails while automatically capturing referral data. The program produced rapid ROI: 5,300 customers registered, 1,077 new referrals (507 approved, 259 blocked), over 50% of referral sign-ups converted to sales, an average of 4–5 new customers per day (7–8 when promoted), one referrer generated 180+ referrals, and Grover saved the equivalent of 0.5 FTE.

Grover

Sakshi Ahuja

Performance Marketing