Case Study: FeedXL achieves automated, scalable customer & partner referral programs—generating 216 referrals and saving 5–8 hours/week with Referral Rock

How FeedXL Tailored Their Referral Program To Multiple Audiences

FeedXL, a B2B SaaS serving veterinarians, nutritionists, and feed and supplement companies, faced a manual, spreadsheet-driven referral process that made attribution difficult and couldn’t support running separate campaigns for customers and partners. They selected Referral Rock to provide an automated, integrated referral and partner-program solution to replace manual tracking and tailor messaging and rewards to multiple audiences.

Referral Rock implemented automated Customer Referral and Partner Programs, tracked referrals through the sales process, and triggered rewards without spreadsheets. In the first four months FeedXL saw 168 customers join generating 150 referrals and 26 partners join generating 66 referrals (roughly 220 cumulative referrals by Aug‑20), a 25% conversion rate (15+ new customers/month), 2,000+ additional web views, dashboard metrics showing ~820 enrollments/194 joined/2.9K engagement, and saved 5–8 hours of manual work per week. Referral Rock’s platform and Customer Success support enabled the scalable, segmented programs and measurable business impact.

FeedXL

Chelsey Benzel

Marketing Manager