Case Study: Engineers Australia achieves an automated, fully integrated referral program launch in 8 days with Referral Rock

How Engineers Australia Launched Their Automated Referral Program in 8 days

Engineers Australia, the country’s largest engineering association representing around 100,000 professionals, needed a fully automated, integrated referral program they could launch fast and run at scale while keeping referral data anonymous and compliant with Australian regulations. Working with Referral Rock, they sought an off-the-shelf referral marketing platform and expert support to get up and running within a two-week window.

Referral Rock assigned a Customer Success Manager who designed the workflow, built a white‑label member portal, added one‑click entry points to existing email newsletters, and completed two direct Salesforce integrations (Referral Add and Referral Update) while privatizing referral data with anonymous IDs. The program was tested in a sandbox and successfully launched in 8 days, with automated invitation emails triggered from Salesforce and ongoing monitoring, optimization and quarterly audits—delivering a smooth, compliant rollout and strong customer satisfaction with Referral Rock’s service.

Engineers Australia

Sarah McGregor

National Manager