Case Study: CoolBot achieves 10x ROI and an automated, scalable referral program with Referral Rock

How CoolBot Built An Effective Word of Mouth Marketing Solution That’s Automated and Easy to Use

CoolBot, a B2C ecommerce company selling high-end cooling systems, had a very loyal customer base and high NPS but struggled to launch and manage a referral program — lacking staff to run it, needing reliable purchase tracking and reward attribution, and facing a less tech‑savvy audience that would abandon complex referral flows. To solve this, CoolBot turned to Referral Rock and its referral program platform to build a scalable, automated customer referral program.

Referral Rock automated the entire referral journey, integrating with CoolBot’s WooCommerce store, issuing PayPal rewards, and offering one‑click access and prefilled share messages to simplify participation. The program drove measurable impact: a 10x ROI in the first months, over 82,961 page views (83,000+ impressions), roughly 100 → 225 monthly program joiners year-over-year, 10% of customers acquired via referrals, 10% of customers registered as members, about 460 new referrals (459 approved), and saved the company roughly 0.5 FTE.

CoolBot

John Bergher

VP of Sales and Marketing