Case Study: an educational services company generates nearly 2,000 leads with Referral Factory

How This Educational Services Business Generated Almost 2,000 Leads In Only 10 Months

The educational services company, a B2C online tutoring provider, was facing challenges with traditional marketing channels generating poor-quality leads. With limited human resources to manage the organic referrals they were already receiving, they turned to Referral Factory for a scalable solution to tap into this powerful acquisition channel.

Using Referral Factory's software, which integrated with their HubSpot CRM, the company implemented a double-sided referral program. This solution rewarded both the referrer and the new student with a free tutorial. The program generated 1,715 leads in just 10 months, with 53% converting into paying customers. This strategy was significantly more cost-effective than their other marketing efforts and also increased customer retention by 15%.