Case Study: a B2B financial services company achieves a 66% referral conversion rate with Referral Factory

How This B2B Financial Services Business Converted 2 of Every 3 Referrals

A B2B financial services company specializing in multinational payment solutions faced challenges in customer acquisition, boosting targeted brand awareness, and finding new marketing channels to improve historically low lead conversion rates. They turned to Referral Factory and its plug-and-play referral program software to implement a scalable solution.

Referral Factory provided a double-sided referral program that integrated with the client's Salesforce CRM, automating lead tracking and management. The solution was highly successful, generating 5,691 leads and 3,758 new customer conversions in a single year. This resulted in a remarkable 66% conversion rate, dramatically outperforming the industry average and delivering 3,758 new customers for the business.