Case Study: CBD College achieves higher enrolment conversions with Referral Factory

CBD College drives 56% referral conversion with Referral Factory

CBD College, a compliance training provider, faced the challenge of generating credible and high-converting student leads in a crowded market. They partnered with Referral Factory to build an automated referral program that would leverage the powerful advocacy of their recent graduates who had successfully landed new jobs.

Referral Factory implemented a solution that automated referral prompts to be sent at key moments of student success, such as upon course completion or job placement. The program generated over 6,600 referrals and achieved a remarkable 56% conversion rate from referrals into enrollments, which was five times higher than their paid advertising channels.

CBD College