Case Study: CBD College achieves 56% referral conversion with Referral Factory

CBD College boosts referrals to 56% conversion with Referral Factory

CBD College, a vocational education provider in Australia, faced the challenge of leveraging its existing word-of-mouth referrals. While students frequently recommended its compliance courses to peers, the college had no system to track, reward, or scale these organic recommendations. To address this and combat rising paid advertising costs, CBD College partnered with vendor Referral Factory to implement its referral program software, which was integrated with their HubSpot CRM.

The solution involved an automated program where students who completed a course were prompted to refer friends. The referrer received a $10 reward, while the friend got a 10% discount. Referral Factory, integrated with HubSpot, automated the entire process from sending referral links to nurturing leads, requiring no manual work from the CBD College team. The results were significant, generating over 6,600 referrals and 3,700 enrolments, achieving a 56% conversion rate for referred leads—nearly five times the rate of their paid ads.

CBD College