Case Study: Vandersanden amplifies campaigns with The Reference’s 3H model strategy

Vandersanden maps 2024 campaigns with The Reference using the 3H model

Vandersanden, a Belgian brick producer, partnered with The Reference to address the challenge of calibrating campaign pressure across its digital marketing efforts. The company needed to strategically balance the timing and intensity of its campaigns to engage diverse B2B audiences across Europe without overloading them, all while maintaining brand consistency.

The Reference implemented a strategic solution using the 3H model (Hero, Hub, Hygiene) through a dedicated workshop. This created a strategic blueprint for Vandersanden's 2024 campaign strategy, guiding media planning and budget distribution. The solution integrated CRO and SEO to optimize conversion pathways and improve organic visibility, resulting in more personalized and impactful marketing initiatives for their target audiences.

Vandersanden