Case Study: Vandersanden consolidates 50+ websites into one multilingual platform with The Reference

Vandersanden distills 50+ websites into one site with The Reference

Vandersanden, a Belgian brick producer, wanted to reposition itself from a product-focused company to a solutions partner but was hindered by its presence across over 50 separate websites. They partnered with The Reference to distill these sites into a single, effective digital touchpoint.

The Reference conducted an impact mapping workshop to redefine the strategy and then built a new multilingual website with a user experience tailored to Vandersanden's target audiences. This was supported by a new SEO-focused content strategy and digital marketing campaigns. The solution successfully consolidated the web presence, increased brand awareness, and funneled qualified leads, enabling Vandersanden to act as a building partner.

Vandersanden