Case Study: Port of Antwerp-Bruges revamps its digital presence with The Reference

Port of Antwerp-Bruges boosts organic visibility by 41.2% with The Reference

The Port of Antwerp-Bruges, Europe's second-largest port, needed a futureproof digital platform to support its merger and communicate effectively with its diverse range of stakeholders. To address this challenge, they partnered with The Reference to co-create a new online strategy and build a composable architecture for their corporate website and other digital services.

The Reference implemented a composable architecture with smart API integrations, including a core search engine from Algolia, to create an agile and efficient digital ecosystem. This solution led to significant measurable improvements, including a 41.2% increase in organic visibility, a 24.1% improvement in page load time, and a 92.8% increase in contact form effectiveness for the Port of Antwerp-Bruges.

Port of Antwerp-Bruges