Case Study: Plantyn launches a fast, branded event website with The Reference

Plantyn launches an AI-powered event site in weeks with The Reference

Plantyn, a leading educational publisher in Belgium, approached The Reference with the challenge of quickly promoting their Plantyn Academy Live event. They needed a solution that would allow them to move fast and stay on brand while avoiding the delays caused by their existing, heavily governed content ecosystem.

The Reference implemented a decoupled, lightweight mini-website named Eduspark, built on Contentful. This solution gave Plantyn full editorial control, allowing the site to go live in just a few weeks at roughly one-fifth of a typical budget. The Reference used AI to generate the on-brand visual design and smartly reused existing components, creating a future-ready content engine built for agility.

Plantyn