Case Study: Mennens grows digital leads and online presence with The Reference

Mennens boosts leads by 24% with The Reference

Mennens, a B2B company specializing in steel wire rope and lifting technology, partnered with The Reference to become the digital preferred choice in their industry and further develop their online strategy and presence. Their challenge was to be seen as a thought leader and a unique 360-degree solution provider for decision-makers and potential employees.

The Reference implemented a multifaceted digital marketing partnership, beginning with analytics, dashboarding, and SEO. Their IMUNA methodology led to initiatives in content creation, growth marketing, and a HubSpot chatbot. This strategy generated a 24% increase in overall leads, a 230% rise in social visits, and an 8.5% growth in requests for quotations for Mennens.

Mennens