Case Study: Carglass reduces booking friction with OCR technology from The Reference

Carglass achieves 98% license plate recognition with The Reference

Carglass, a major automotive glass repair company, sought to reduce friction in its online booking process, particularly for mobile users who needed to manually enter complex vehicle data from registration documents. They partnered with The Reference to integrate an OCR solution to automate this data capture and improve the customer experience.

The Reference implemented a solution using the Google Cloud Vision OCR API, allowing customers to simply take a photo of their vehicle's registration document to auto-fill form fields. This integration led to impressive success rates of 98% for license plate recognition and 100% for VIN recognition. The solution significantly streamlined form completion for users, with 12% of mobile bookings already utilizing the new OCR functionality.

Carglass