Case Study: Aquafin improves multi-audience web service with digital branding and Drupal website by The Reference

Aquafin informs six audiences through one Drupal website with The Reference, winning a 2017 Splash Award

The Reference was engaged by Aquafin, a public water management company, to address the challenge of servicing its six distinct stakeholder audiences through a single website. The goal was to provide the right information to each group, which ranged from governments to private individuals and students, as quickly and efficiently as possible.

The Reference conducted extensive user research to build a clear information architecture and an intuitive visual language, which was captured in a new style guide. They then designed and built the website using Drupal 8, integrating it with Flexmail and the Gipod planning tool. The solution was a success, resulting in a clear and intuitive website that won The Reference a Splash Award for public institutions in 2017.

Aquafin