Case Study: Volvo Achieves a Fresh New Image with Reevoo

Volvo gets some help from its customers to achieve a fresh new image

Volvo, the well-known Swedish car manufacturer, wanted to shift public perception beyond its traditional safety reputation and better communicate its newer luxury positioning in a crowded market. To do this, it needed a more engaging way to build trust with potential buyers and convert more website visitors into test-drive bookings.

Reevoo helped Volvo by collecting verified owner reviews and enabling customer Q&A through its Conversations product, all integrated into Volvo’s website. The result was stronger social proof, improved search visibility with review content helping the brand reach page one of search results, and more retailer enthusiasm; Volvo also benefited from photo reviews and strong scores across its range.

Volvo

Georgina Williams

Head of Marketing