Case Study: Unieuro builds customer trust and boosts review engagement with Reevoo

Unieuro explores new territories with Reevoo

Unieuro, a large Italian electronics retailer, faced the challenge of building consumer trust and improving its online user experience in a difficult economic climate. The company wanted to enable its customers to make more informed purchasing decisions and sought an impartial ratings and reviews service for its new e-commerce platform. They chose to partner with Reevoo to implement its fully managed review service.

Reevoo implemented its solution by proactively collecting and moderating authentic customer reviews for Unieuro's website. The results were highly positive, with product pages featuring Reevoo reviews achieving an 8.8% click-through rate, and an impressive 20.8% of purchasers submitting a review. Unieuro plans to extend its use of Reevoo's data into its physical stores, marketing materials, and a forthcoming mobile application to maximize its return on investment.

UniEuro

Marco Titi

Marketing Director