Case Study: Lexus boosts shortlist consideration with Reevoo reviews

Reevoo helps get Lexus on the shortlist

Lexus, a luxury car manufacturer, faced the challenge of getting on the consideration lists of UK car buyers. Despite high brand awareness, they struggled to effectively communicate the benefits of their hybrid technology and wanted to better harness the enthusiasm of their passionate owners to influence potential customers. To address this, they partnered with Reevoo.

Reevoo implemented a solution to collect and display verified owner reviews and an Ask-An-Owner feature on the Lexus website. This independent approach built trust with buyers and helped articulate the value of hybrid technology. The results were highly successful, with reviews achieving an average score of 9/10, a 30% publish rate, and significant increases in engagement. Page views increased 2.5x and time on site increased 5x when reviews were read, providing Lexus with valuable customer insight for product development.

Lexus

Tom Travers

Digital Communications Manager