Case Study: LV= boosts trust and increases conversions with Reevoo

LV= brings transparency back to finance

LV=, a British insurer aiming to become the country's best loved, sought to build greater trust and transparency with its customers. Recognizing that online consumer opinions are a highly trusted form of advertising, LV= partnered with Reevoo to add independent customer reviews to its website and openly share feedback.

The solution from Reevoo involved implementing a system for collecting and displaying unedited customer reviews. This provided LV= with actionable insights to improve its products and customer journey. The results were significant, including a 1.51% increase in sales, a 28% higher start quote rate for home insurance, and an improvement in its Google star rating from 3.9 to 4.7. Reevoo's service also dramatically increased email click-through and conversion rates, delivering a strong return on investment.

LV=

Lee Noon

Head of Digital