Case Study: Eurocamp achieves 10% booking growth with Reevoo

How Eurocamp put feedback into practice to deliver results

Eurocamp, a holiday company, faced the challenge of managing customer reviews that were scattered across various platforms like TripAdvisor. They wanted a single, trusted place to collect, manage, and utilize this feedback to improve their business operations and better engage potential new customers who had misconceptions about their camping holidays. They partnered with the feedback and reviews platform Reevoo to address this.

Reevoo implemented a system to collect post-holiday questionnaires, gathering over 174,000 product reviews. Eurocamp used this data to make operational improvements, develop products, and power a major marketing campaign with genuine customer testimonials. The solution delivered significant results for Eurocamp, including a 10% increase in bookings, a 62% year-over-year uplift in branded search, and a threefold increase in time spent on their site when visitors engaged with Reevoo content.

Eurocamp

Stephanie Watson

Multi-channel Acquisition Manager