Case Study: Beko achieves higher trust and conversion with Reevoo

Beko comes up squeaky clean with Reevoo

Beko, the UK's best-selling home appliance brand, faced a challenge with public brand awareness and quality perception despite its high sales. The company sought to shift public opinion and drive conversion by presenting authentic, third-party endorsements. To achieve this, Beko partnered with Reevoo to implement its verified Ratings and Reviews product.

Reevoo's solution provided a transparent method for collecting and displaying customer feedback. Beko then leveraged these reviews, including featuring Reevoo-collected scores, in a major multichannel advertising campaign. The results for Beko were significant, including a 100% conversion uplift for customers who read reviews and the collection of over 10,000 reviews in the first three months, which provided invaluable product insight. The campaign also led to Beko's highest-ever quality perception score on the YouGov brand tracker.

Beko

George Mead

Brand Marketing Manager