Case Study: Admiral boosts trust, traffic and rankings with Reevoo

Admiral stands out with Reevoo

Admiral Group, an insurance specialist, faced intense competition where comparison based on price was prevalent. To stand out, their challenge was to shift focus from price-based messaging and reassure customers about the quality of their household and motor insurance products. They selected the Reevoo platform to leverage user-generated content.

Reevoo implemented customer reviews and ratings, which were integrated into Admiral's website and Google search results. The solution generated overwhelmingly positive customer sentiment with an average score of 8.9 out of 10, significantly improved organic search rankings, and contributed to a 'website of the year' award. Admiral was also able to collect over 200 customer images to use in its marketing.

Admiral Group

Gareth Robinson

Head of Digital