Case Study: ThredUP achieves 2X usual conversion rate with Reelio

ThredUP - Customer Case Study

ThredUP, the online thrift and consignment store, worked with Reelio to scale its influencer marketing efforts. The goal was to drive awareness and capture new acquisitions while supporting its mission to make affordable attire more accessible.

Reelio’s platform helped ThredUP work with more than 15 matched influencers and produce 15 videos in less than a month. The campaign reached over 2MM subscribers, generated more than 350k views, and delivered an 8% conversion rate, which was 2 times ThredUP’s usual result.

ThredUP