Case Study: Target drives grocery awareness with Reelio

Target - Customer Case Study

Target wanted to increase awareness for its grocery department as the place to pick up “middle of the week items” that were missing from the pantry. It also needed to reach the “Demanding Enthusiastic Millenial Mom,” and worked with Reelio on that effort.

Reelio matched Target with Mommy Vloggers who shared their weekly routines and showed how Target fit into them. The campaign reached 1.1MM+ subscribers and generated 1.4MM+ views, with 19.2% brand mention in comments and 560% overperformance. Results also included 1.2M earned views and 250K paid views, with brand mentions appearing in 1 in 5 comments.

Target