Reelio
9 Case Studies
Case Study: Nestle Pure Life achieves 315% overperformance with Reelio
A Reelio Case Study
Nestle Pure Life - Customer Case Study
Nestle Pure Life needed to drive awareness for its limited edition monster-themed water bottles in just 2 weeks before Halloween. The company was trying to reach bilingual moms, a difficult audience to engage in a short campaign window.
Reelio quickly curated a group of Spanish- and English-speaking Mommy Vloggers and got videos live within the week. The campaign delivered 631K+ views, 35K+ engagements, a 17% effective engagement rate, and 315% overperformance, with an average engagement of 14% versus the 4.1% CPG food average social engagement rate.
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