Case Study: Lifetime grows original content views from 10K to 1M+ with Reelio

Lifetime - Customer Case Study

Lifetime published satellite videos for its show Bring It on its own YouTube channel, but the high-production content was not reaching many viewers. The company turned to Reelio for help increasing the reach of its owned content.

Reelio brought 6 dance influencers on board in just 7 days. The influencers learned the show’s dance moves and linked back to Lifetime’s owned content. Before the campaign went live, Lifetime’s O&O content had close to 10K views; within 6 weeks it reached 70K views, and today it is over 1M views.

Lifetime