Case Study: Jamba Juice drives awareness for new smoothies with Reelio

Jamba juice - Customer Case Study

Jamba Juice wanted to drive awareness for its new smoothies with a fresh approach to influencer marketing. The company had already worked with Reelio on review-based campaigns, but it needed a stronger way to increase visibility and shareability.

Reelio recommended a mid-flight optimization to the campaign and sourced a dance influencer who created a highly creative and entertaining video. The result was 967K+ subscribers reached, 513K+ views, 23K+ total engagements, and a 4.5% engagement rate, with Chachi’s video driving 311% overperformance against the campaign’s projected view goal.

Jamba Juice