Case Study: FanDuel reaches 2.4MM+ subscribers and 10% average conversion with Reelio

FanDuel - Customer Case Study

FanDuel wanted to explore digital media as an acquisition channel and engage men aged 18-34. Although the company already dominated traditional media, it had not yet used digital media to drive acquisition.

Reelio recommended a non-endemic strategy that expanded FanDuel’s reach beyond standard sports digital channels into lifestyle content. The campaign reached 2.4MM+ subscribers, generated 410K+ views and 4,651+ total site visits, and delivered a 10% average conversion rate. FanDuel also reached 90% men and 69% ages 18-34.

FanDuel