Case Study: Anki drives 19M+ views and 37M+ reach with Reelio

Anki - Customer Case Study

Anki, a robotics and toy company, wanted its new product, Cozmo, a self-learning robot powered by artificial intelligence, to be top of mind ahead of the 2016 holiday season. The company worked with Reelio to build awareness and drive consumers to buy the product.

Reelio used a hub-and-spoke content strategy with four pieces of hub content supported by 30 spoke videos from smaller influencers throughout 2016. The campaign delivered more than 19 million views, 37 million+ reach, and 1 million views per week for 9 weeks, while six of the top ten traffic drivers to Anki’s website were influencer videos from Reelio.

Anki