Case Study: Braze achieves proactive churn prevention with Reef AI

How braze and reef ai partnered to deploy next generation Ai-powered churn prevention

Braze, a leading customer engagement platform, faced the challenge of proactively identifying customer churn. Their internal data team was overstretched, and they needed a solution that could provide early, actionable warnings 6-9 months before renewal without disrupting workflows. They partnered with the vendor Reef AI to implement its AI-powered churn prediction and prevention service.

Reef AI deployed its predictive models, which provided not just risk scores but detailed explanations for the risk and tailored mitigation actions. This solution enabled Braze's customer success teams to prioritize effectively and intervene proactively. The partnership yielded measurable results, including the identification of over $5 million in incremental annual recurring revenue (ARR) potential and a fundamental shift from reactive fire-fighting to strategic customer management.

Braze

Spencer Burke

SVP of Growth