Case Study: Westerly House builds buzz and drives 9M+ media reach with REED Public Relations

Westerly House reaches 9 million people with REED Public Relations

REED Public Relations was engaged by Westerly House, a 246-unit mixed-use property, to help it stand out in Nashville's competitive Wedgewood-Houston (WeHo) neighborhood. The challenge was to generate significant buzz within a tight timeframe for a property that was already nearing completion, requiring a flexible strategy to build awareness and position it as a premier destination.

REED deployed an integrated media and event strategy, beginning with targeted media outreach and tours to secure coverage before pivoting to a spring event. The vendor planned and executed a skydeck party to welcome the community, instead of a traditional grand opening. The results were highly successful, with REED securing 8 media placements, surpassing the goal and reaching over 9 million people, while also exceeding the attendance target for the event with 57 guests.

Westerly House