REED Public Relations
33 Case Studies
Case Study: The Loveless Cafe boosts middle school reading with REED Public Relations
A REED Public Relations Case Study
The Loveless Cafe boosts middle school reading by 230,000 minutes with REED Public Relations
The Loveless Cafe wanted to promote reading among local middle schoolers for Read Across America Day. To build hype and boost participation for its Books for Biscuits reading challenge, the cafe engaged REED Public Relations.
REED implemented a strategy using digital promotion and guerilla marketing tactics to reach students and teachers. This included targeted outreach to schools and providing promotional materials. The effort resulted in students reading a total of 230,000 minutes and garnered significant local media coverage. REED successfully helped the Loveless Cafe motivate students by offering a delicious incentive for reading.
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