Case Study: Standard Assembly achieves rapid occupancy growth with REED Public Relations

Standard Assembly earns 33 pieces of coverage reaching 156 million viewers with REED Public Relations

Standard Assembly, a mixed-use multifamily community in Nashville's Wedgewood-Houston neighborhood, faced the challenge of filling its residential and retail spaces shortly after construction began. They engaged REED Public Relations to execute a media and event strategy to attract local residents and businesses.

REED Public Relations executed a targeted local media campaign that secured 33 pieces of coverage, reaching an audience of 156 million. This was followed by a bespoke grand opening event that forged local partnerships. The overall campaign resulted in one of the fastest-growing occupancy rates in the city, successfully filling the community with happy residents.

Standard Assembly