Case Study: Nashville Shores Lakeside Resort boosts summer launch buzz with REED Public Relations

Nashville Shores Lakeside Resort secures 22.2M+ audience with REED Public Relations

Nashville Shores Lakeside Resort engaged REED Public Relations to manage its summer public relations efforts and generate excitement for the unveiling of its new Riptide Racer waterslide. The challenge was to garner significant media attention for the new attraction and the park's seasonal opening.

REED Public Relations created a strategy that centered on a community partnership with Big Brothers Big Sisters of Middle Tennessee. The solution included organizing a media preview event with a waterslide competition, influencer partnerships, and a $1,000 donation to the organization. This approach secured 12 online placements, 14 broadcast segments, and six influencer partnerships, achieving a total audience reach of over 22 million.

Nashville Shores Lakeside Resort