Case Study: Visit Shropshire drives overnight stays and boosts tourism with Reech Media

Visit Shropshire boosts website visits 55% with Reech Media

Visit Shropshire, an organization promoting tourism to the county, faced the challenge that the vast majority of its visitors were only day-trippers. Their goal was to increase overnight stays to boost the local economy. They partnered with Reech Media to launch a campaign leveraging Paid Search, Paid Social, and Email services.

Reech implemented a campaign that promoted Shropshire as a staycation destination, reaching 700k individuals and generating 2.8 million total ad views. The solution drove a 55% increase in website visits, successfully encouraging overnight bookings and growing the tourism economy for Visit Shropshire.

Visit Shropshire