Case Study: The Sisters achieves a fresh floral brand identity with Reea

The Sisters redefine their brand with Reea and a new #lovemade flowers identity

The Sisters, a floral design business, needed a comprehensive rebranding after relocating their operations to Cluj. Their challenge was to establish a new identity that reflected their artistic vision and propensity for online topicality. The vendor, Reea, provided a suite of services including strategy, branding, user interface design, and copywriting to address this need.

Reea implemented a solution that included redesigning the logo, packaging, business cards, and website content to create a lively and friendly brand identity. A key element was changing the "i" in "Sisters" to a dandelion to reflect the florists' careful work. The new positioning slogan, "#lovemade flowers," helped to fully differentiate the brand. While the case study mentions organic notoriety growth, no specific measurable impacts were provided.

The Sisters