Case Study: Step2 scales e-commerce shipping and label printing with Redwood Logistics

Redwood Helps Step2 Master Its E-commerce Growing Pains

Step2, a major American manufacturer of preschool and toddler toys, faced significant challenges in managing the rapid growth of its e-commerce drop shipping operations. The company needed to efficiently process tens of thousands of daily orders, print a high volume of shipping labels, and comply with the complex, customized requirements of its Tier 1 retail partners. To address these issues, Step2 turned to its long-time technology partner, Redwood Logistics, for a solution.

Redwood implemented two key solutions: Redwood Label for mission-critical label printing and Redwood Parcel, a high-volume shipping system integrated with Step2's WMS. This provided the automated parcel execution capabilities Step2 required. The results included a significant reduction in shipping cycle times, improved compliance with retailer-specific requirements, and the ability to easily scale operations to meet peak seasonal demand. Redwood's solutions enabled Step2 to profitably manage its massive e-commerce growth.

Step2

Erich Lachman

Chief Information Officer