Case Study: Peugeot creates a future city car concept with REDWHITE CA

Peugeot’s Rugir ranks 5th among 2,000+ applicants with REDWHITE CA

The customer Peugeot set a challenge for applicants of its biennial Product Design Contest to design the city car of the future. The vendor REDWHITE CA participated in this contest with its product design services.

REDWHITE CA designed a unique vehicle named 'Rugir,' which was inspired by Peugeot's lion logo and powered by electricity. The solution featured a spherical rear system for controlled movement and incorporated design elements that mimicked a lion's head and roar. The vendor's striking design achieved 5th place out of over 2000 applicants in the contest.

Peugeot