Case Study: WorldNow achieves smoother, premium ad delivery for local news apps with Redwerk and Google DFP

Worldnow modernizes ad delivery for 80% of US households with Redwerk

WorldNow, a digital media company providing solutions for local news broadcasters, faced the challenge of modernizing the banner ad implementation across its suite of local news apps. Their existing system, which relied on UIWebView components, was inefficient and lacked a solid foundation for future upgrades. They engaged Redwerk to migrate their entire advertising operation to the Google DFP (DoubleClick for Publishers) platform.

Redwerk executed a complete migration, developing custom C# and Java systems to export and import over 100,000 banners from the old platform into Google DFP. They integrated the DFP framework into the existing apps, replacing the old WebView mechanism. The result was a smoother, more efficient ad experience for users and a system ready for future improvements. The successful project, completed on time, impacted the local news apps delivered to over 80% of US households.

Worldnow