Case Study: Universal Music Group modernizes its GiftGiving Facebook app with Redwerk

Universal Music Group upgrades Facebook app for 80% of US households with Redwerk

Universal Music Group, the global music leader, engaged software development vendor Redwerk to update their legacy Facebook app, GiftGiving. The challenge was to overhaul the application, which suggested music based on friends' preferences, by updating its compatibility score algorithm, extending its list of music store links, modernizing its design, and updating its database for a US market launch.

Redwerk successfully developed a new algorithm, created an extendable list of external links, and modernized the app's UI according to client mockups. They also fixed critical crashes present in the existing software. The project was completed on time for a Thanksgiving launch. As a result, Redwerk delivered a stable, updated application that provided a seamless experience for users to discover and purchase new music.

Universal Music Group