Case Study: Junior Achievement of Western PA boosts website engagement with RedTree Web Design

Junior Achievement of Western PA boosts contact form submissions 250% with RedTree Web Design

Junior Achievement of Western PA, a nonprofit organization, faced significant challenges with an outdated and dysfunctional website that hindered its mission. Their previous web partners had left them with broken links, confusing navigation, and a lack of user-focused content, which missed opportunities to convert volunteers and donors. They enlisted RedTree Web Design as a strategic partner to rebuild user confidence and streamline the digital experience for all stakeholders.

RedTree Web Design implemented a data-driven, persona-led redesign for Junior Achievement, restructuring the entire site to guide distinct user groups toward relevant actions. This solution, which included modernizing the design and simplifying navigation, was followed by ongoing support via their BLOSSOM program. The results were substantial, including a 98% increase in overall site engagement, a 150% increase in website sessions, a 250% increase in contact form submissions, and a 333% increase in event sign-ups.

Junior Achievement of Western PA