Case Study: Highmark extends its mental health campaign by 9 months with RedTree Web Design

Highmark extends mental health campaign 9 months with RedTree Web Design

Highmark, a health care organization, faced the challenge of collecting and sharing public mental health data from regional residents without violating HIPAA privacy laws. They engaged RedTree Web Design to create a simple, engaging, and anonymous survey website for their "How's It Going" campaign.

RedTree built a mobile-first website with a thoughtful, simplified design and a carefully structured resources page. They explicitly avoided collecting personal data or using third-party tracking to ensure privacy. The solution was so successful that Highmark extended the campaign by nine months. The RedTree-designed site gathered nearly 9,000 submissions, revealing critical regional stress levels, and safely connected thousands of people to local mental health resources.

Highmark