Case Study: Henderson Brothers strengthens trust and broker engagement with RedTree Web Design

Henderson Brothers boosts search click-through rate by 29% with RedTree Web Design

RedTree Web Design partnered with Henderson Brothers, an insurance, benefits, retirement, and wealth management firm, to address a critical challenge. The client's website was outdated, difficult to navigate, and focused too much on the company rather than client needs. This created a frustrating user experience that limited lead generation and failed to support their sales process, undermining their trusted reputation.

The solution involved a comprehensive website redesign and strategy project. RedTree executed a homepage refresh, applied technical fixes, implemented SEO foundations, and simplified content to create a modern, broker-ready digital tool. As a result, the new site drove a 27% increase in user engagement events per session and improved search click-through rates by 29%, providing a stronger platform for continuous growth under RedTree's BLOSSOM optimization framework.

Henderson Brothers