Case Study: UCI reaches 1 million TikTok followers with Redtorch

UCI grows TikTok to 1 million followers with Redtorch

UCI, the international cycling federation, wanted to reach more casual cycling fans on TikTok and needed a solid long-term strategy to grow its audience. Redtorch was engaged to provide a campaign strategy and end-to-end content management service to achieve this.

Redtorch built a clear long-term strategy based on research, consistency, and monitoring effectiveness. The solution leveraged UCI's unique access to footage across all cycling disciplines. This approach resulted in massive growth, taking the account from 10,000 to over one million followers and generating hundreds of millions of views and engagements. Beyond the numbers, Redtorch helped UCI strengthen athlete relationships, boost community engagement, and increase awareness of lesser-known cycling disciplines.

UCI