Case Study: West Gate Bank achieves stronger local brand engagement with redthread

West Gate Bank drives 170,330 YouTube views with redthread

The customer, West Gate Bank, faced increasing competition from large national institutions expanding into its market. Its initial advertising message promoting free checking was no longer sufficient to differentiate it. The challenge was to quickly pivot its strategy, and it engaged vendor redthread to develop a conversion-focused campaign that reinforced the bank's long-standing community role.

redthread developed a targeted digital advertising campaign that shifted messaging away from generic offers to highlight the value of local banking and community reinvestment. The solution leveraged a paid media strategy with streaming and video ads on platforms like Performance Max, Amazon, and Disney to reach key audiences. The campaign achieved over 901,000 impressions, a 17.98% CTR, and more than 170,000 YouTube views, successfully strengthening West Gate Bank's presence in a crowded market.

West Gate Bank