Case Study: West Gate Bank boosts engagement and checking account interest with redthread

West Gate Bank boosts engagement in a one-month campaign with redthread

West Gate Bank needed to generate strong engagement and drive checking account openings for its Festival of Free event. The challenge was to stand out in a crowded digital landscape with a campaign that felt timely and community-focused. The vendor, redthread, was tasked with executing a high-energy digital advertising initiative.

redthread executed a digital campaign across Facebook, Instagram Reels, TikTok, Google Display, YouTube, Disney+, and Amazon. They produced tailored animated creative that delivered scroll-stopping content, which built momentum and drove anticipation for the event. The campaign successfully increased engagement and checking account interest for the bank.

West Gate Bank